Saturday, 16 November 2013

Forever 21 – Really an Inspiration forever to learn from

The well-known clothing retailer in the world through yester years till date serving ladies, the gentlemen and the young girls as every 1 in 10 people know globally is “Forever 21”.
Forever 21 clothing retail shops are now spread all over the globe covering the 3 major global markets, the Americas, EMEA and Asia.

The birth place of the retail clothing shop “Forever 21” is looked at California where initially kids clothing was sold for a specific community of people focusing Koreans in Americas.




Started in the year 1984 with one store at a California location today 2013 the clothing retailer has about 480 stores all over the world. The notable appeal in establishing the stores is that, the store design carries a unique concept replicated anywhere in the world.

Few of the retailer brand names include the following:
Forever 21
Displays the Women’s clothing, include a wide range
XXI Forever
Named to mark the large size of their stores
For Love21
Mainly carries the accessories, beauty equipment, bags for the female genders
Forever 21+
Holds clothing nature of large and very large in body sizes, previously called as Faith 21
Love 21
For the respectful to be mother style clothing
21Men
Specially meant for Men
Forever 21 Girls
The young pre-teen girls clothing are being fashioned here





The retailer opened the store in the UK in the year 2010, where shopping aspirants queued in to get into the store to buy their favourite clothing.
Needless to say the Korean clothing store which took the origin from Asia, had already opened multiple stores across Asia and a well-known established retailer for their quality and wide choice of clothing.




When the store was opened in Manchester the first 300 customers were given free gifts irrespective of their purchases made either in store or online. 
Few of the inspiring figures about the clothing retail shop are shown below which are outlined from Forbes, which is categorized as “America’s Companies those are largest”.

The key learning from such a start up to world renowned is a lot. The passion to achieve more success further ahead of the economic downturn and twists are really remarkable to admit. Adaptability is another attribute we must admire to learn from the key founder Mr. Chang. Needless to mention the speed of agility to deliver the customer’s requirement and trend in the market/crowd.

The total manpower in terms of employees are about 30k with a top line income of 3.4B$ US on this day of writing.

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